Otis and Claude

---

The toy for the discriminating dog

Boy did we have fun on this one. The challenge: a world of uncreative dog toys, chewed-up throwaways littering the carpet. Didn’t our best friends deserve design? So we came up with Bettie: a unique three-pronged shape perfect for a game of tug-of-war or fetch. The random bouncing action keeps dogs on their toes. Hollow legs with were designed for tasty treats. The buoyant material was derived for durability and floating action. After hilarious chew tests and bouncing trials, we developed the brand and product identity of these modern dog toys, establishing an entire product line that looks as good thrown on floor or left in the hallway as it does in a loving paw.